How Price Drop Alerts Can Recover Sales on Squarespace
When a customer saves a product to their wishlist but does not buy it, price is often the reason. The product is on their list. The intent is there. The purchase is delayed because of cost. A price drop alert solves this directly: when the price of a saved product is reduced, the customer is automatically notified.
How Price Drop Alerts Work
A customer saves a product to their wishlist. If the price of that product drops at any point, the customer receives an automatic notification. They click through, see the reduced price on an item they already wanted, and purchase. This is different from a general discount email to your entire list. Price drop alerts go only to customers who specifically saved the discounted product.
Why Price Drop Alerts Convert Better Than General Promotions
A general promotional email goes to customers who may or may not be interested in the products on sale. A price drop alert goes to customers who have explicitly expressed interest in a specific product. The targeting is automatic and precise because the customer themselves created it when they saved the item. A price drop alert for a product saved by 20 customers will typically outperform a general sale email to your full list.
Price Drop Alerts on WishlistFlow
Price drop alerts are coming soon to WishlistFlow's Pro plan. Starting the trial now means you will have the wishlist infrastructure in place with customer saves accumulating when price drop alerts go live.
WishlistFlow Pro is $17 per month with a 14-day free trial.
Frequently Asked Questions
Is the price drop alert feature available now?
Price drop alerts are coming soon to WishlistFlow Pro. The core wishlist, save-for-later, and admin dashboard features are available now.
Does Squarespace have a native price drop alert feature?
No. Squarespace does not include a native price drop notification system for wishlist customers.