How to Send Wishlist Reminders to Squarespace Customers
When a customer saves a product to their wishlist and then does not return to buy it, most Squarespace store owners have no way to follow up. There is no native tool for this. The sale just sits there, unclaimed.
Wishlist reminders change that. Instead of waiting for a customer to remember on their own, you can send a direct nudge that brings them back to what they saved.
What Is a Wishlist Reminder?
A wishlist reminder is a direct message sent to a customer who saved items to their wishlist but has not yet purchased them. It reminds them what they saved and gives them a direct path back to buy.
Unlike automated abandoned cart emails, a wishlist reminder is owner-triggered. You decide when to send it. This gives you control over the timing and tone, whether that is a general follow-up, a seasonal prompt around gifting season, or a notification tied to a sale you are running.
Why Manual Reminders Work Well for Wishlists
Automated messages do not know if you are running a promotion, if a product is about to sell out, or if it is a particularly good moment to prompt a purchase.
A manual, owner-triggered reminder lets you be intentional. You can send reminders when you are running a sale and want to alert customers who saved relevant items, when a popular item is about to run low on stock, or when a gifting season is approaching.
How Wishlist Reminders Work With WishlistFlow
WishlistFlow gives Squarespace store owners a live admin dashboard showing every customer's email and their saved items in real time. This gives you the visibility to know exactly who saved what, and when a reminder would be timely.
The Send Wishlist Reminder feature is coming soon to WishlistFlow's Pro plan. In the meantime, the dashboard already gives you the customer emails and their saved items, which is the data you need to follow up through any channel you prefer.
Complementary Features That Also Recover Sales
Alongside wishlist reminders, WishlistFlow includes two additional recovery mechanisms coming to the Pro plan: price drop alerts, which notify customers who saved a product when its price is reduced, and back-in-stock alerts, which notify customers who saved an out-of-stock item when it becomes available again.
Getting Started
WishlistFlow starts at $9 per month for the Starter plan. The Pro plan at $17 per month adds the admin dashboard, sharing features, and the upcoming reminder and alert features. Both plans include a 14-day free trial.
Frequently Asked Questions
Is the wishlist reminder feature live now?
The Send Wishlist Reminder feature is coming soon to WishlistFlow's Pro plan. The admin dashboard showing customer emails and saved items is available now.
How is a wishlist reminder different from an abandoned cart email?
An abandoned cart email fires automatically after a customer reaches checkout and leaves. A wishlist reminder is for customers who saved items to their wishlist before ever adding anything to a cart. It targets an earlier, larger pool of purchase intent.