The Squarespace eCommerce Checklist: 10 Ways to Increase Sales Without More Traffic
More traffic is not always the answer. Before you invest in ads or SEO, it is worth making sure your store is capturing as much revenue as possible from the visitors you already have. Most Squarespace stores are not.
1. Check your product photography
Poor product images are the single most common reason a visitor does not buy. If your photos are dark, low resolution, or do not show the product clearly from multiple angles, fix this before anything else.
2. Audit your product descriptions
Every product description should answer the buyer's likely questions: What is it made of? What are the dimensions? Who is it for? Generic descriptions do not convert. Specific ones do.
3. Simplify your navigation
If it takes more than two or three clicks to find a product from your homepage, some visitors will not bother. Review your collection structure and make sure the most popular and highest-margin products are easy to find.
4. Add a wishlist and save-for-later feature
Most visitors who are interested in your products are not ready to buy immediately. Without a way to save what they liked, those potential sales disappear when they close the tab. WishlistFlow adds a complete wishlist and save-for-later system to Squarespace 7.1 stores. Customers save products with one click, access their list from any device, and can share their wishlist with others. Starter from $9 per month, 14-day free trial included.
5. Review your pricing
If products are being frequently saved or viewed without converting, pricing may be part of the reason. Compare your prices to competitors for similar products and make sure your value proposition is clear.
6. Add customer reviews or testimonials
Social proof reduces purchase hesitation. Even a small number of genuine reviews makes a measurable difference in conversion rate.
7. Add upsells and cross-sells at checkout
Squarespace does not include native upsell or cross-sell functionality. UpsellGrow adds automated upsells and cross-sells to Squarespace stores. A customer buying one product is shown a complementary or upgraded option, increasing revenue per transaction without requiring additional traffic.
8. Optimize your checkout flow
Review your checkout from a customer's perspective. Is there anything confusing or any unnecessary steps? Squarespace's checkout is generally clean but worth reviewing for your specific store's context.
9. Make shipping and returns policies clear
Uncertainty about shipping costs or returns is a common reason for cart abandonment. A simple, prominently placed shipping and returns summary on product pages reduces friction that causes customers to leave before buying.
10. Act on your wishlist data
Once you have a wishlist in place, the data it generates is a revenue lever. The top saved products report shows you where demand is sitting. A targeted reminder or promotion timed to customers' saved items will convert at a higher rate than a general discount to your entire email list.
Frequently Asked Questions
Which of these steps will have the fastest impact?
UpsellGrow at checkout tends to show results quickly because it operates on every purchase. Product photography improvements also have a fast impact if your current images are poor. WishlistFlow builds over time as customers start saving products and returning to buy.
Do I need all ten of these?
Not necessarily. Start with the steps most relevant to your store's specific weaknesses. If customers browse but do not buy, focus on the wishlist. If customers are buying but spending less than expected, focus on upsells and average order value.