How to Show Product Offers After Purchase on Squarespace
Most Squarespace store owners focus all their upsell efforts on the buying journey — before checkout. But the moment after a customer completes a purchase is one of the most valuable and consistently underused opportunities in ecommerce.
Here's how to show product offers after purchase on Squarespace — and why it's worth doing.
Why Post-Purchase Offers Work
Three things make the post-purchase moment uniquely valuable:
Trust is established. The customer gave you their credit card. They received their confirmation. Trust is at its highest point in the entire customer relationship.
Buying mood is active. The satisfaction of completing a purchase creates a positive emotional state. Customers in this state are more receptive to additional suggestions than at any earlier stage.
The objection is gone. Before purchase, customers hesitate — they compare, they delay, they overthink. Post-purchase, that hesitation has resolved. They're in a "yes" mindset.
The Two Post-Purchase Pages on Squarespace
Order Confirmation Page: Appears immediately after checkout. The customer sees their order summary. They're still in the purchasing moment — this is the warmest post-purchase touchpoint.
Order Status Page: The tracking page customers return to repeatedly while waiting for delivery. Each visit is a fresh opportunity — the customer is re-engaging with your brand and thinking about their purchase.
UpsellGrow supports offers on both pages, with four position options on each (top, left, right, bottom of page).
What Products to Offer After Purchase
Use FBT data: UpsellGrow's Frequently Bought Together feature analyses your order history to find what customers who bought the same product most commonly also purchase. This is the highest-relevance suggestion you can make post-purchase — it mirrors the behavior of customers exactly like the one who just bought.
Complementary accessories: Something that makes the just-purchased product more useful — a carrying case, a cleaning kit, a refill, a matching piece in a set.
Cross-category entry: If the customer just bought their first product from you, the confirmation page is a good moment to introduce them to a different product category that complements their lifestyle or use case.
Setting Up Post-Purchase Offers in UpsellGrow
In the UpsellGrow dashboard, click "New Offer." Select "Order Confirmation" or "Order Status" as the location. Choose your offer type (cross-sell, bundle, or FBT). Configure the products. Select the position — right of page is typically the strongest starting point. Customize the design. Publish.
Post-purchase offers in UpsellGrow fire for every order. Priority rank determines which offer shows when multiple post-purchase offers are active. You set the rank by dragging to reorder on the Offers page.
One Practical Note
Post-purchase additions on Squarespace require a new checkout — the customer needs to go through checkout again to add a suggested product. This is different from one-click post-purchase systems on other platforms. Well-targeted suggestions still convert — the customers who buy are genuinely motivated — but set expectations accordingly when measuring performance.
Measuring Post-Purchase Offer Performance
UpsellGrow tracks impressions, conversions, and revenue for every post-purchase offer. Check performance after two to three weeks. If conversion is low despite good impressions, the product pairing is likely the issue — try a more tightly relevant suggestion before changing the position or page.
Ready to Start Earning More From Every Order?
UpsellGrow adds upsells, cross-sells, bundles, and frequently bought together offers to your Squarespace store — across 5 pages and 19 positions. No coding. Setup takes minutes.