How to Sell Product Bundles on Squarespace (Complete Guide)
Product bundles are one of the most effective strategies for increasing average order value in ecommerce. The concept is simple: group two or more products together, offer them at a slight discount, and give customers a reason to buy more in a single transaction.
On Squarespace, this isn't a native feature. But with the right plugin, you can set up and sell product bundles in minutes. Here's the complete guide.
Why Sell Bundles?
Three reasons: higher AOV, better margins, and stronger customer satisfaction.
Higher AOV: A customer who buys a $40 candle spends $40. A customer who buys the candle, the holder, and the matches in a bundle at $85 (originally $100) spends $85. Your AOV just doubled — from the same marketing spend, the same traffic, the same customer.
Better margins: Selling three products at once reduces the per-unit cost of packaging, shipping preparation, and customer acquisition spread across the order.
Customer satisfaction: A well-curated bundle saves the customer time and effort. They get a complete set at a saving. That's a genuinely positive experience — not just a sales tactic.
What Squarespace Supports Natively
Nothing. Squarespace 7.1 has no bundling feature whatsoever. You can't group products, you can't set conditional pricing, and you can't create package deals through the native Squarespace interface.
Some store owners try to work around this by creating a new product manually and setting the price to match a bundle. This creates catalog clutter, doesn't connect to the individual products, and can't be shown as a recommendation alongside those products. It's a poor substitute.
How to Sell Bundles on Squarespace With a Plugin
UpsellGrow handles the full bundle workflow — creation, display, analytics — natively on Squarespace 7.1.
How Bundle Creation Works
Bundles in UpsellGrow are created as hidden Squarespace products via the API. You don't create them manually in your product catalog. You build them in the UpsellGrow dashboard:
- Go to the Bundles section and click "New Bundle"
- Name the bundle and choose an image or emoji
- Add up to 5 products, selecting fixed variants for each
- UpsellGrow auto-calculates the original price from the variant sum
- Set your sale price — customers see the original price struck through and the savings highlighted
- Toggle "Hide from Squarespace storefront" — on by default — to keep it out of your catalog
- Save and activate
How Bundle Display Works
Once a bundle is created, you attach it to an offer. Create a new offer in UpsellGrow, select "Bundle" as the type, choose the bundle you just created, select the page and position, and publish. The bundle widget appears where you placed it — on the product page, in the cart, or anywhere else across the five supported pages.
What Makes a Good Bundle
Natural complementary logic: The products in the bundle should make sense together. A candle and a holder. A shirt and a belt. A coffee grinder and a bag of beans. Forced combinations don't convert.
Clear savings: The discount needs to be visible and meaningful. A 5 percent saving rarely moves the needle. 15 to 25 percent is the sweet spot — large enough to feel like a real deal without destroying your margin.
Three products, not five: The most common high-converting bundle has three products. More than that and the perceived complexity increases. Less than two and it's not really a bundle.
Where to Show Bundles
Product pages are the obvious starting point — show the bundle on the page of one of the included products. But don't stop there. UpsellGrow lets you show bundle offers in the slide-out cart, on the cart page, and on the order confirmation page. Each additional touchpoint gives the customer another chance to see and accept the bundle offer.
Measuring Bundle Performance
UpsellGrow tracks impressions, conversions, and revenue for every bundle offer. After two to three weeks of data, you'll know which bundles are converting and which need adjusting. Low conversion on a bundle usually means one of three things: the combination isn't compelling, the discount isn't meaningful enough, or the position on the page needs changing.
Ready to Start Earning More From Every Order?
UpsellGrow adds upsells, cross-sells, bundles, and frequently bought together offers to your Squarespace store — across 5 pages and 19 positions. No coding. Setup takes minutes.