How to Monetize Your Squarespace Thank You Page (Without Being Pushy)
Your Squarespace thank you page — the order confirmation page customers see after checkout — is one of the most genuinely undervalued pages in your store. Most store owners never touch it. It just sits there, confirming the order, doing nothing else.
Adding a product offer to this page can generate meaningful additional revenue. But it needs to be done right — because the post-purchase moment is one where a pushy or irrelevant offer can actually damage the customer relationship you just built.
Here's how to monetize your Squarespace thank you page without being pushy.
The Difference Between Helpful and Pushy
A post-purchase offer feels helpful when it's genuinely relevant to what the customer just bought. If someone just ordered a French press coffee maker and you suggest specialty beans, that's a natural next step — it feels like the store knows them.
A post-purchase offer feels pushy when it's generic, aggressively discounted ("BUY NOW — LIMITED TIME"), or completely unrelated to the purchase. The customer just trusted you with their payment information. Treating that moment as a second sales pitch erodes that trust.
The rule is simple: the suggestion should feel like a natural extension of the transaction, not a separate sales event.
What to Offer on the Thank You Page
The obvious complement. If UpsellGrow's Frequently Bought Together data shows that 60 percent of customers who buy Product A also purchase Product B within a week, show Product B on the confirmation page for Product A. You're offering what customers like them naturally do next — not pressuring them into something new.
The complete set. If the purchased product is part of a natural set (a skincare product from a routine, a book from a series, a tool from a kit), show the rest of the set. Customers who just bought one piece of a set are the most receptive audience for the rest of it.
A relevant accessory. Something that makes the purchased product more useful, better protected, or longer-lasting. A case, a cleaning kit, a refill. This frames the offer as caring about the customer's experience, not just their wallet.
What NOT to Offer
- Generic bestsellers unrelated to the purchase
- Products at a dramatically higher price point than what they just bought
- Time-pressure language ("Only 3 left!" "Offer expires in 10 minutes!")
- More than one offer at a time on the confirmation page
How to Set It Up With UpsellGrow
In UpsellGrow, create a new offer and select "Order Confirmation" as the location. Choose cross-sell, bundle, or FBT as the offer type. Configure the products. Select "Right of page" as the starting position — it sits naturally next to the order summary where the customer's attention already is.
Customize the widget heading to reflect the helpful framing: "You might also need," "Customers who bought this also got," or "Complete the set" all work better than "Also buy" or "Special offer."
Publish. The offer appears on every order confirmation from that point forward.
The Revenue Math
A 5 to 10 percent conversion rate on a well-targeted confirmation page offer is realistic. On 150 monthly orders with a $45 average suggested product price, that's 8 to 15 additional transactions worth $360 to $675 per month. Revenue you wouldn't have had otherwise, from customers who already trust you.
Ready to Start Earning More From Every Order?
UpsellGrow adds upsells, cross-sells, bundles, and frequently bought together offers to your Squarespace store — across 5 pages and 19 positions. No coding. Setup takes minutes.