How to See What Products Customers Want on Squarespace (Before They Buy)
Squarespace's built-in analytics tell you what sold. They do not tell you what customers wanted but did not buy. That gap in visibility is a real business problem because demand that does not convert into an immediate purchase is not zero demand. It is deferred demand, and if you cannot see it, you cannot act on it.
The Visibility Gap in Squarespace Analytics
Standard Squarespace analytics tell you nothing about products customers viewed repeatedly but did not buy, items customers wanted but were waiting on, products generating strong interest but not converting because the price point requires more consideration, or items that went out of stock before interested customers could purchase them.
How a Wishlist Creates Demand Visibility
When customers save products to a wishlist, they are signaling intent. A wishlist admin dashboard that surfaces this data gives you three things: top saved products showing which items are being wishlisted most, customer emails with saved items as a live follow-up list, and real-time updates as customers add and remove items.
How Store Owners Can Use This Data
If a product is being saved frequently but not selling at the same rate, demand is there but something is delaying the purchase. That might be price, availability, or timing. Knowing this before you make restocking decisions changes the calculation entirely.
You also have the emails of customers who expressed interest in specific products. A promotion on a product that 30 customers have saved is far more likely to convert than a general email to your entire list.
Adding Demand Visibility to Your Squarespace Store
WishlistFlow's Pro plan includes a live admin dashboard showing customer wishlists, top saved products, and customer emails in real time. It also allows CSV export of all wishlist data. Pro is $17 per month with a 14-day free trial.
Frequently Asked Questions
Does Squarespace show me what products customers are interested in but have not bought?
No. Squarespace analytics show sales data only. They do not show pre-purchase intent or browsing interest that did not result in a sale.
How accurate is wishlist data as a demand signal?
Very accurate. A customer who takes the action of saving a product has expressed a clear, deliberate interest. This is a stronger signal than a page view and a more actionable one than general traffic data.