How Back-in-Stock Notifications Help Squarespace Stores Recover Lost Revenue

A customer who finds a product they want and discovers it is out of stock has two options: wait and hope the store restocks, or move on and buy from somewhere else. Without a way to notify them when stock returns, most choose the second option. That is revenue your store had and lost.

Back-in-stock notifications solve this by keeping the purchase intent alive through the stock gap.

How Back-in-Stock Notifications Work

A customer browses your store and finds a product they want, but it shows as out of stock. Instead of leaving, they save it to their wishlist. When the product becomes available again, they receive an automatic notification with a link to purchase. The customer who receives this notification is the most motivated buyer possible: they specifically wanted this product and waited for it.

Why This Matters More for Some Stores

This feature is most valuable for fashion and clothing stores with seasonal or limited-run inventory, handmade and artisan stores where production is limited, gift and specialty stores with small inventory per SKU, and any store that regularly sells out of popular products.

Back-in-Stock Alerts on WishlistFlow

Back-in-stock alerts are coming soon to WishlistFlow's Pro plan. The wishlist infrastructure required for this is already in place. Customers who start using WishlistFlow now are saving products and building wishlists that the back-in-stock alert feature will draw on when it launches.

WishlistFlow Pro is $17 per month with a 14-day free trial.

Frequently Asked Questions

Are back-in-stock alerts available now?

Back-in-stock alerts are coming soon to WishlistFlow Pro. The wishlist, save-for-later, and admin dashboard features are available now.

Does Squarespace have a native back-in-stock notification feature?

No. Squarespace does not include a native back-in-stock notification system. WishlistFlow will add this to Squarespace 7.1 stores when the feature launches.