How to Add a Heart Button to Your Squarespace Products
A heart button on product pages is one of the most familiar interactions in modern online shopping. Customers expect it on major retail sites. When they browse a Squarespace store and do not find it, there is no obvious way to save the items they like without adding them to a cart they are not ready to check out.
Squarespace does not include a native heart button or save-to-favorites feature for products. This guide explains how to add one without code.
Why Adding a Heart Button Increases Sales
A heart button creates a low-friction save action that keeps purchase intent alive. Instead of leaving empty-handed, a customer who is not ready to buy immediately can mark the product and return later. This produces more return visits from customers who saved products, higher conversion on return visits because the customer already knows what they want, visibility into which products customers are most interested in, and a sharing pathway for customers who want to tell someone else about a saved product.
Where the Heart Button Appears
With WishlistFlow, the heart button or save button can be placed on collection pages, individual product pages alongside the Add to Cart button, and the cart itself, allowing customers to move items from cart to wishlist. The button label, icon style, color, and placement can all be customized to match your store's design.
How Customers Use the Heart Button
A customer clicks the heart on a product. They are prompted to enter their email to save the wishlist. They receive a confirmation email with a link to their wishlist. They can return from any device and access their saved products using just that link. No account required. No password required. Just one click and an email.
Adding the Heart Button to Your Squarespace Store
WishlistFlow adds the full heart button and wishlist experience to Squarespace 7.1 stores without requiring code changes. Starter is $9 per month. Pro is $17 per month and adds the admin dashboard and upcoming reminder features. Both plans include a 14-day free trial.
Frequently Asked Questions
Can I customize the heart button to match my store design?
Yes. WishlistFlow lets you customize the button label, icon style, color, and placement to match your store's branding.
Does Squarespace have a native heart or favorites button?
No. Squarespace does not include a native save or favorites feature for products. WishlistFlow adds this to Squarespace 7.1 stores.