How to Add a 'You Might Also Like' Section to Squarespace
A "You Might Also Like" section is one of the simplest, highest-converting features you can add to your Squarespace store. Amazon has used it for years. Shopify stores have had it forever. Squarespace stores — until recently — had no clean way to add it without custom code or clunky workarounds.
That's changed. Here's exactly how to add a polished, native "You Might Also Like" section to your Squarespace store — without touching a line of code.
What a 'You Might Also Like' Section Actually Does
At its core, it's a product recommendation widget. It appears on a product page and suggests other products the customer might want to buy alongside or instead of what they're viewing. Done well, it feels like a helpful suggestion from a knowledgeable shop assistant. Done badly, it feels like noise.
The difference between those two outcomes is relevance. A suggestion that makes sense — because the products are genuinely complementary, or because other customers actually buy them together — converts. A random grab from your catalog doesn't.
Why Squarespace Doesn't Include This Natively
Squarespace is designed to make beautiful stores quickly. It doesn't prioritize ecommerce merchandising features like cross-sells and related products. There's no built-in "You Might Also Like" widget in Squarespace 7.1. Some themes show products from the same category at the bottom of product pages, but this is a blunt tool — it shows competing products, not complementary ones.
For a proper "You Might Also Like" section, you need a plugin.
How to Add It With UpsellGrow
UpsellGrow is a Squarespace-native upsell plugin that lets you create cross-sell offers — which is exactly what powers a "You Might Also Like" section. Here's the setup process:
Step 1: Install UpsellGrow
Add UpsellGrow to your Squarespace 7.1 store via the block editor. No code injection, no custom CSS, no developer needed. Works on Core plan and above.
Step 2: Create a New Cross-Sell Offer
In your UpsellGrow dashboard, click "New Offer." Select "Product Page" as the location and "Cross-sell" as the offer type.
Step 3: Choose Your Trigger and Suggested Products
Set the trigger product — the product page where the section will appear. Then select the products you want to suggest. You can suggest a single product or show several in a grid.
Think carefully about pairing: the suggestion should complement the trigger product, not compete with it. If the trigger is a linen dress, the suggestions might be the matching sandals, a belt, or a sun hat.
Step 4: Choose the Section Title and Position
You can set the heading text to "You Might Also Like," "Pair It With," "Complete the Look," or anything else that fits your store's voice. Choose the position on the page — below the product title or below the Add to Cart button are the most common starting points.
Step 5: Customize the Design
Set the layout (stack for a vertical list, grid for a horizontal row), the number of products per row, the card colors, button text, and button colors. Match your store's existing design system so the section feels native — not bolted on.
Step 6: Publish
One click. The section goes live immediately on the trigger product page.
Tips for Getting More From Your 'You Might Also Like' Section
Be specific with your pairings. Generic suggestions don't convert. The more precise the complementary relationship between the trigger and the suggested product, the better.
Use data to improve over time. UpsellGrow tracks impressions and conversions for every offer. After two or three weeks, check which suggestions are working and which aren't. Swap out low performers.
Try the FBT offer type for data-driven suggestions. If you have enough order history, UpsellGrow's Frequently Bought Together feature will automatically surface the products customers actually buy together — no manual pairing needed.
Test different positions. "Below Add to Cart" is usually the highest-converting position, but "Popup on Add to Cart" can outperform it for higher-priced products where the customer needs a nudge before committing.
The Difference It Makes
Stores that add a well-configured "You Might Also Like" section typically see average order value increases of 15 to 25 percent within the first few weeks. The impact is cumulative — more suggestions, more pages, more order value over time.
It's one of the highest-return additions you can make to your Squarespace store. And with a plugin that handles the setup for you, it takes less than an hour to get live.
Ready to Start Earning More From Every Order?
UpsellGrow adds upsells, cross-sells, bundles, and frequently bought together offers to your Squarespace store — across 5 pages and 19 positions. No coding. Setup takes minutes.