How to Add Smart Product Suggestions to Your Squarespace Store
Smart product suggestions — recommendations that feel timely, relevant, and genuinely useful — are one of the most effective revenue tools in ecommerce. The challenge on Squarespace is that the platform doesn't include them natively, and adding them without the right tool leads to generic results that don't convert.
Here's how to add smart product suggestions to your Squarespace store in a way that actually moves the needle.
What Makes a Product Suggestion 'Smart'?
A smart product suggestion has three qualities:
Relevance: The suggested product genuinely complements what the customer is viewing or has added to their cart. Not "here are more products" — "here's the thing that goes with what you're already buying."
Timing: The suggestion appears at the right moment in the buying journey — when the customer is in buying mode and open to adding more to their order, not when they're still in early discovery mode.
Data: The best suggestions aren't guesses — they're informed by what your customers actually do. Order history is the richest signal available.
Three Types of Smart Suggestions on Squarespace
Manual Cross-Sells
You decide which products to pair. Best when you know your catalog well and have clear complementary relationships. Works well for new stores that don't yet have enough order history for data-driven suggestions.
Frequently Bought Together
Driven by your real Squarespace order history. The plugin analyses which products appear most often in the same transaction and surfaces those pairs automatically. Gets smarter as more orders come in. This is the most "truly smart" suggestion type — it reflects your actual customers' behavior.
Bundle Suggestions
Rather than suggesting a separate product, you offer a curated set at a discount. The "smart" component is using your order data or product knowledge to identify the right combination — and the discount makes accepting the suggestion easy.
How to Add Smart Suggestions With UpsellGrow
UpsellGrow supports all three suggestion types on Squarespace 7.1.
For FBT (smartest option): Create a new offer, select the page location, choose "Frequently Bought Together" as the type. UpsellGrow connects to your order history and generates suggestions automatically. Set a fallback cross-sell for products with insufficient data. Publish.
For manual cross-sells: Choose "Cross-sell," select the trigger product, select the suggested products, choose the position. Done in under five minutes.
For bundles: Build the bundle in the Bundles manager, create an offer with "Bundle" as the type, attach the bundle, choose the position. The bundle pricing is calculated automatically.
Where Smart Suggestions Work Best
Product page, below Add to Cart: The customer is in evaluation mode but buying-intent is high. A smart suggestion here feels natural.
Slide-out cart: The customer has just committed to a purchase. This is the highest-intent moment for an additional suggestion.
Cart page: About to pay — a well-targeted suggestion here converts at high rates.
Order confirmation: Post-purchase, still on your site. A relevant suggestion from your FBT data is a natural extension of the transaction.
The Data Loop
The longer you run FBT suggestions, the more order data accumulates, and the more accurate the suggestions become. Start now — even with limited data the fallback cross-sell ensures you're never showing an empty section. In six months, your FBT data will be rich enough to drive meaningful revenue from genuinely smart suggestions.
Ready to Start Earning More From Every Order?
UpsellGrow adds upsells, cross-sells, bundles, and frequently bought together offers to your Squarespace store — across 5 pages and 19 positions. No coding. Setup takes minutes.