7 Ways to Increase Average Order Value on Your Squarespace Store
Your Squarespace store is getting orders. But if you look at the numbers honestly, you're probably earning less from each sale than you could be. The average Squarespace store focuses almost entirely on getting more customers — more ads, more social posts, more SEO. And yet the fastest lever for more revenue is already sitting right there: the customers who are already buying from you.
Average order value (AOV) is one of the most underused metrics in ecommerce. Increasing it by even 15 to 20 percent doesn't require more traffic. It requires showing the right products to the right people at the right moment.
Here are seven proven ways to do it on Squarespace.
1. Add Cross-Sell Offers on Product Pages
A cross-sell is a suggestion that appears alongside a product a customer is already viewing. Done well, it feels like helpful advice — not a sales push. When someone is looking at a linen shirt, showing them matching trousers or a leather belt is genuinely useful.
Squarespace doesn't include cross-sells natively. A plugin like UpsellGrow lets you add cross-sell offers in six positions on your product page — above the title, below the button, or as a popup that fires the moment they click Add to Cart.
Why it works: The customer is already in buying mode. A well-chosen suggestion adds one more item to their cart with almost no friction.
2. Bundle Products Together at a Discount
Bundles are the fastest-converting method for increasing AOV. Instead of suggesting a separate product, you offer a curated package — two or three items sold together at a small discount. The customer saves money. You earn more per order.
Squarespace has no native bundling feature. A plugin creates the bundle as a hidden product and handles the pricing and display automatically. You control which products are grouped, what the discount is, and where the bundle appears.
Typical AOV impact: Stores that add bundle offers see average order values increase by 18 to 31 percent within the first month.
3. Show 'Frequently Bought Together' Suggestions
Frequently bought together (FBT) offers are different from cross-sells. Instead of you deciding which products to pair, the plugin analyses your real order history and surfaces the combinations customers actually buy together.
This is powerful because it removes guesswork. If 65 percent of customers who buy a candle also buy the ceramic holder, FBT surfaces that pairing automatically — and updates as new orders come in.
Best for: Stores with enough order history (roughly 50 or more orders) to generate meaningful patterns.
4. Add Upsell Offers Inside the Slide-Out Cart
By default, when a customer clicks the cart icon on Squarespace, they're taken to a separate cart page. This breaks the browsing flow and increases the chance they don't return.
A slide-out cart drawer keeps them on the page. The drawer slides in from the right, shows their cart contents, and — importantly — shows an offer inside the drawer at the exact moment their purchase intent is highest. They can add the suggestion and go straight to checkout without ever leaving the page.
Why it matters for AOV: Customers who stay on the page convert at a higher rate and spend more per order.
5. Place Offers on the Cart Page Before Checkout
The cart page is the last stop before payment. The customer has committed to buying something — they're not browsing anymore. This makes it the highest-intent moment in the entire shopping journey.
Placing a bundle or cross-sell offer here — in the right position, without cluttering the page — can add meaningful value to orders that are already happening. You're not convincing someone to buy. You're showing someone who is already buying something else they might want.
Position matters: Right of cart, above the order summary, consistently outperforms other positions. Test it for your store.
6. Use Post-Purchase Offers on the Confirmation Page
The order confirmation page is the most underused real estate in ecommerce. Your customer just bought something. They're happy, relieved, and still on your site. Their guard is completely down.
Showing a relevant offer here — a complementary product, a bundle, a frequently bought alongside item — requires them to go through checkout again. But the conversion rate on post-purchase offers is often surprisingly high precisely because the buying mood is at its peak.
Best practice: Keep post-purchase offers tightly relevant. If they just bought a coffee grinder, suggest the matching beans or a cleaning kit. Generic suggestions don't convert here.
7. Re-engage Customers on the Order Status Page
Most store owners forget the order status page exists. Customers come back to it multiple times while waiting for delivery — checking when their package will arrive, reading the tracking details, looking at what they ordered.
Each of those visits is an opportunity. A well-placed offer on the order status page reaches a customer who is already engaged with your brand, already happy with their purchase, and already thinking about what they bought. Showing them something complementary here has a meaningful chance of converting.
The compounding effect: When you use all five touchpoints together — product page, slide-out cart, cart page, confirmation, and order status — you catch the same customer at multiple moments across a single order cycle. The AOV impact is cumulative.
The Bottom Line
Increasing average order value on Squarespace doesn't require more traffic, more ad spend, or a complete store overhaul. It requires showing the right offer at the right moment — on the pages where customers are already engaged and already buying.
Start with one offer type. Measure the impact. Build from there.
Ready to Start Earning More From Every Order?
UpsellGrow adds upsells, cross-sells, bundles, and frequently bought together offers to your Squarespace store — across 5 pages and 19 positions. No coding. Setup takes minutes.