How Squarespace Customers Can Share Their Wishlist (And Why It Increases Sales)
A shared wishlist is one of the most underrated sales mechanisms available to Squarespace store owners. When a customer shares their saved products with friends or family, those recipients become new potential buyers. The original customer does the product curation. Someone else does the purchasing.
How Wishlist Sharing Works
A customer browses your Squarespace store, saves the products they want to a wishlist, and shares that wishlist via WhatsApp, email, or a direct link. The recipient opens the link, sees the saved products, and can purchase any of them directly from your store. No account is required for the sharer or the recipient.
Why Sharing Increases Sales
Every time a wishlist is shared, the link reaches someone who may never have visited your store before. They arrive with specific products already selected, which is the highest-intent browsing state possible. The person receiving the list is not discovering your store cold, they are viewing a curated selection of products that someone they know wants.
A shared wishlist also removes the guesswork from gift purchases. The biggest barrier to a gift purchase is uncertainty about what the recipient wants. A shared wishlist eliminates that uncertainty entirely. Every purchase from a shared wishlist is also a sale you did not have to market for directly, your existing customer did the endorsement and included a direct purchase path.
Adding Wishlist Sharing to Your Squarespace Store
Squarespace does not include native wishlist or sharing functionality. WishlistFlow adds this to Squarespace 7.1 stores. Customers can share via WhatsApp, email, or a direct link from the wishlist sidebar without needing an account or leaving the store. Sharing functionality is available on both WishlistFlow Starter ($9 per month) and Pro ($17 per month). Both plans include a 14-day free trial.
Frequently Asked Questions
How do customers share their wishlist?
Customers can share via WhatsApp, email, or by copying a direct link to their wishlist. All options are available from the wishlist sidebar on your store.
Can the person receiving the wishlist link buy directly?
Yes. The recipient opens the wishlist link and can purchase any saved item directly through your Squarespace checkout.