Squarespace AOV: What It Is and 5 Ways to Increase It Today
AOV — average order value — is the metric that determines how much revenue your Squarespace store generates from each transaction. It's directly tied to profitability: the higher your AOV, the more revenue you get from the same number of customers and the same marketing spend.
Here's what AOV is, how to track it on Squarespace, and five specific ways to increase it today.
What Is AOV and Why Does It Matter?
Average order value is total revenue divided by number of orders over a given period. If your store generated $8,000 from 200 orders last month, your AOV is $40.
A $40 AOV means you earned $40 per transaction. Increase that to $50 — a 25 percent improvement — and the same 200 orders generate $10,000. That's $2,000 more revenue with no additional traffic, no additional customers, no additional ad spend.
AOV is one of the three levers of revenue growth (alongside traffic and conversion rate). It's often the fastest and cheapest to move.
How to Track AOV on Squarespace
Squarespace Analytics (Business plan and above) shows average order value under Commerce > Overview. You can filter by date range to track trends over time. Google Analytics 4 also tracks AOV if connected to your store.
Track AOV weekly once you start making changes. It's a clean signal — you'll see the impact of new offers and strategies within two to four weeks.
5 Ways to Increase AOV on Squarespace
1. Add Cross-Sell Offers on Product Pages
Show relevant complementary products alongside what customers are already viewing. The customer is in buying mode — a well-chosen cross-sell adds one more item to the cart without significant additional friction. UpsellGrow lets you add cross-sells in six positions on product pages, including a popup that fires when the customer clicks Add to Cart.
2. Create Bundle Offers
Group two or three products together at a discount and present them as a set. Bundles are the highest-AOV offer type — a customer who buys a bundle spends significantly more per transaction than one who buys a single product. Squarespace doesn't support bundles natively; UpsellGrow creates them as hidden products via the API.
3. Display a Free Shipping Threshold
If you offer free shipping above a certain order value, display this threshold prominently — on product pages, in the cart, and in the slide-out drawer. "Add $15 more for free shipping" is one of the simplest AOV levers available. Customers will add another product rather than pay for shipping.
4. Add Frequently Bought Together Suggestions
Data-driven suggestions based on your real order history show customers what people like them actually buy together. This combines relevance (it reflects your actual customers' behavior) with social proof (other buyers made this combination). FBT suggestions from UpsellGrow update automatically as new orders come in.
5. Use Post-Purchase Offers
The order confirmation and order status pages are low-friction opportunities to generate additional purchases. The customer is already satisfied with their order — showing a relevant complementary product here captures revenue from customers who are still in a buying frame of mind.
What AOV Improvement Is Realistic?
Stores that implement upsell and cross-sell offers consistently see AOV improvements of 15 to 35 percent within the first 60 days. The range is wide because it depends on how relevant the offers are, how well they're positioned, and the product mix. Start measuring your current AOV today — it's your baseline for everything that follows.
Ready to Start Earning More From Every Order?
UpsellGrow adds upsells, cross-sells, bundles, and frequently bought together offers to your Squarespace store — across 5 pages and 19 positions. No coding. Setup takes minutes.