How to Add a Recommended Products Section to Squarespace
A recommended products section on your Squarespace product pages can meaningfully increase average order value — but only if it's set up properly. A generic grid of unrelated products doesn't convert. A targeted, relevant recommendation does.
Here's exactly how to add a recommended products section to Squarespace that actually works.
What Squarespace Gives You Natively
Some Squarespace 7.1 themes include a "Related Products" section at the bottom of product pages. This pulls in products from the same category — useful as a browsing aid, but not a true recommendation system. It shows competing alternatives rather than complementary additions, and you can't control which products appear alongside which.
For a proper recommended products section — where you control the pairings, position, and presentation — you need a plugin.
How to Add Recommended Products With UpsellGrow
UpsellGrow lets you create cross-sell offers that function as a full recommended products section. Here's the step-by-step process:
Step 1: Create a New Offer
In the UpsellGrow dashboard, click "New Offer" and select "Product Page" as the location. Choose "Cross-sell" as the offer type.
Step 2: Choose Trigger Products
Select the product pages where this recommendation section will appear. You can apply it to one product, a selection, or your entire catalog.
Step 3: Select Recommended Products
Choose which products to recommend. Think carefully here: the recommended products should genuinely complement the trigger product — not compete with it. A customer viewing a leather bag should see a matching wallet or a key ring, not an alternative leather bag.
Step 4: Choose the Section Position
Six positions are available on the product page. For a recommended products section that functions like a "you might also like" widget, "Below Add to Cart" or "Below title" are the most common high-performing positions. The bottom of page is a good choice if you want a more extensive grid without interrupting the main product content.
Step 5: Customize the Section Appearance
Set the widget layout (stack or grid), the number of products per row, the section heading text ("Recommended for you," "You might also like," "Goes well with"), and all colors and fonts. Match the section to your store's existing design so it looks native.
Step 6: Optionally Use FBT for Data-Driven Recommendations
Instead of manually choosing recommended products, UpsellGrow's Frequently Bought Together feature analyses your Squarespace order history and surfaces the products customers actually buy together. This is more accurate than manual curation over time because it reflects real buying behavior.
How Many Products Should You Recommend?
For a stack layout (vertical list): 2 to 3 products. More feels like a second catalog page.
For a grid layout: 3 to 4 products per row. Keep it visually clean.
One strong, highly relevant recommendation beats five mediocre ones. Start small and focused — you can always expand based on what the analytics show.
Tracking Performance
UpsellGrow tracks impressions, clicks, and conversions for every recommended products section you create. After two to three weeks, you'll know which recommendations are converting and which product pairings need to be reconsidered. Use this data to continuously improve the relevance of your recommendations.
Ready to Start Earning More From Every Order?
UpsellGrow adds upsells, cross-sells, bundles, and frequently bought together offers to your Squarespace store — across 5 pages and 19 positions. No coding. Setup takes minutes.