How to Increase Revenue on Squarespace With a Wishlist and Save for Later
Most strategies for increasing Squarespace store revenue focus on getting more traffic or improving conversion at checkout. Both are valid, but both require significant ongoing effort. There is a third lever that most Squarespace store owners are not using: capturing and recovering the revenue that is already being generated by visitors who intend to buy but are not ready yet.
The Revenue That Exists Before a Sale Happens
When a customer browses your store and likes a product but does not buy, that is not a dead end. It is deferred revenue. The customer has shown genuine interest. They simply need more time, a reminder, or the right moment. Without a way to capture and follow up on that interest, it evaporates.
Four Ways a Wishlist Increases Squarespace Revenue
1. Recovering pre-cart sales
Customers who are not ready to buy immediately can save products instead of leaving. That saved item stays linked to their email, accessible from any device. When they are ready, they return directly to what they saved rather than starting their search over.
2. Increasing return visits that convert at higher value
Customers returning to a saved wishlist already know what they want. These sessions tend to convert faster and often result in multiple items being purchased at once because the customer has been curating their list over time.
3. Generating sales from sharing
A shared wishlist introduces your products to new buyers without any marketing spend. When a customer shares their wishlist via WhatsApp or a direct link, the recipient can purchase as a gift. That is a sale generated by your existing customer's interest, completed by someone who was not even in your audience before.
4. Enabling targeted follow-up
The admin dashboard shows you exactly which customers saved which products. That data lets you send relevant reminders and time promotions to customers who have already expressed interest.
Adding This to Your Squarespace Store
WishlistFlow adds the complete wishlist and save-for-later experience to Squarespace 7.1 stores with no code changes required. Starter is $9 per month. Pro is $17 per month and includes admin insights, sharing, and upcoming reminder features. Both include a 14-day free trial.
Frequently Asked Questions
Is this the same as an abandoned cart tool?
No. Abandoned cart tools handle customers who reach checkout. A wishlist handles the larger pool of customers who are interested but never reach the cart. The two mechanisms address different stages of the funnel.