How to Increase Gifting Sales on Your Squarespace Store
Gifting purchases behave differently from regular purchases. The person browsing your store is not the person who will receive the product. The decision-making process is different, the buyer's confidence depends on knowing what the recipient actually wants, and the sales opportunity compounds during specific times of year.
The Gifting Purchase Funnel
Gifting sales follow a different path: a person who will receive the gift browses the store and identifies products they want. They need a way to communicate those preferences to potential gift-givers. A gift-giver receives that information and makes a purchase. Without a sharing mechanism, step two breaks down entirely.
How a Shareable Wishlist Increases Gifting Sales
A shared wishlist removes the gift-giver's uncertainty. The biggest barrier to a gift purchase is not knowing what to buy. A shared wishlist eliminates this entirely. It also brings new buyers to your store who arrive via the wishlist link with specific products already highlighted. Every shared wishlist is also organic word-of-mouth with a direct purchase path attached.
When Gifting Sales Peak
The gifting mechanic is most powerful around Christmas and holiday season, birthdays year-round, Valentine's Day, Mother's and Father's Day, weddings, and graduation season. Stores that have wishlist sharing in place before these seasons capture gifting revenue that stores without it miss entirely.
Adding Gifting Functionality to Your Squarespace Store
WishlistFlow adds a shareable wishlist to Squarespace 7.1 stores. Customers can save products with one click and share their wishlist via WhatsApp, email, or a direct link. Starter is $9 per month and includes sharing functionality. Pro is $17 per month and adds admin insights. Both plans include a 14-day free trial.
Frequently Asked Questions
Does Squarespace have a gift list feature?
No. Squarespace does not include a native gift list or registry feature. WishlistFlow's shareable wishlist serves this purpose for Squarespace 7.1 stores.
Can gift-givers purchase directly from a shared wishlist?
Yes. When someone opens a shared wishlist link, they can view all saved products and purchase any of them directly through your Squarespace checkout.